Case study

Workflow Automation & Lead Gen Software

Internal Software Development

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We built a proprietary workflow automation platform for an enterprise client, delivering a 248% increase in sales in 2025 and measurable productivity gains across multiple departments.

The platform lets users construct custom workflows by chaining together modular, feature-based cards — web scrapers, Instagram scrapers, article fetchers, GPT prompts, spreadsheet readers, and more. Each card accepts custom inputs and can reference the output of any previous card in the chain, making it possible to build sophisticated, multi-step automations without writing a single line of code.

A sales rep, for example, could build a workflow that pulls a lead list, scrapes each prospect's website, fetches their latest Instagram posts, and feeds everything into a GPT card with a custom prompt — outputting a personalized outreach message that actually references something real about each prospect. The same platform was used across departments to automate reporting, data enrichment, content generation, and more.

we worked on

Enterprise Development

App Development

Marketing

The problem

The client's sales team was sending generic, low-conversion outreach - not because they didn't know better, but because real personalization at scale simply wasn't feasible manually.

The Solution

We built a workflow automation platform where users chain together modular cards - web scraper, Instagram scraper, article fetcher, GPT prompt, and more - each accepting custom inputs that can reference the output of any previous card. A rep could build a workflow that scrapes a prospect's website, pulls their latest Instagram posts, feeds both into a GPT card with a custom prompt, and outputs a personalized message - all without writing a line of code. Sales was just one of many workflows the platform supported, but it delivered the standout result: a 248% increase in sales in 2025.

Results

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